We often think of self-talk as harmless, a background murmur that helps us process our day. But the truth is, the words we choose shape our emotions more than we realize. In therapy, one of the most common patterns I see is how clients talk to themselves using language that creates pressure, guilt, and unrealistic expectations.
Specifically: the “should,” “could,” and “would.”
These words may seem small, but they carry weight. When left unchecked, they reinforce a framework of absolute thinking. They apply unrealistic expectations, which leads to anxiety, frustration, self-blame, and a lack of self-compassion. This language pattern reinforces irrational beliefs that increase emotional distress. They can generate intense feelings of guilt, shame, anger, and regret, compounding the emotional toll over time.
They also shift our focus to things beyond our control. For example, we might fixate on other people’s behavior or unpredictable situations, things we can’t dictate or change. And when we do that, we can easily lose sight of what we can control: our thoughts, our perspective, and our responses. The result? We feel powerless, frustrated, and never “enough.”
Definition: A rigid rule dressed up as self-improvement. It imposes demands with no room for grace.
Examples: “I should be more productive.” “I should always make people happy.”
Emotional Toll: Guilt, shame, frustration.
Why It Hurts: “Should” creates a false contract: If I don’t meet this standard, I am not enough. It turns values into ultimatums and sets perfection and constant approval as the only acceptable outcomes—neither of which are realistic or sustainable.
Definition: A backward-facing lens colored by regret or imagined potential.
Examples: “I could have done better.” “I could have been more present.”
Emotional Toll: Self-blame, guilt, internalized inadequacy.
Why It Hurts: “Could” subtly suggests you failed to reach some undefined but higher standard. It keeps you focused on what wasn’t rather than what was. Over time, this erodes self-trust and fosters burnout masked as productivity.
Definition: A wish tethered to conditions often beyond your control.
Examples: “I would be happier if my coworkers treated me better.” “I would be successful if I didn’t make mistakes.”
Emotional Toll: Frustration, resentment, helplessness.
Why It Hurts: “Would” ties your emotional well-being to perfect outcomes or external validation. It puts your peace in someone else’s hands and creates suffering when reality doesn’t cooperate.
Therapy Insight: The way we talk to ourselves becomes the way we feel about ourselves. Shifting from rigid, critical language to more flexible and self-compassionate wording is a foundational part of emotional healing.
The good news? “Should,” “could,” and “would” are learned habits—and like any habit, they can be unlearned and replaced. By practicing new language, you’re not just changing your words—you’re reshaping your mindset.
Old Thought: “I should be perfect.” New Frame: “I want to do my best, and I can improve over time.”
Why It Works: This shift reframes pressure into intention. It allows for growth while removing judgment, and helps restore your sense of agency.
Old Thought: “I could have done better.” New Frame: “I did my best, and I’m allowed to learn as I go.”
Why It Works: It transforms regret into reflection. It grounds your efforts in compassion rather than criticism.
Example: “I would be successful if I didn’t make mistakes” becomes “I prefer to succeed, and making mistakes is part of learning.”
Flexibility: Reframing gives us psychological space to see ourselves more clearly, without the distortion of harsh self-judgment. It turns rigid thinking into realistic, compassionate self-assessment.
Empathy: When we shift our language, we soften our inner dialogue. Instead of berating ourselves for falling short, we start responding with the same support we’d give a friend. This builds emotional safety from the inside out.
Agency: Healthier self-talk reminds us that while we can’t control everything, we can shape how we respond. That’s where real empowerment begins.
Therapy Insight: Each time we reframe a critical thought, we do more than improve our mood, we literally reshape how our mind responds over time. These changes might feel small, but they create lasting impact. With every compassionate rewording, you reinforce new mental habits that reduce stress and promote clarity.
This is what therapeutic change looks like: not overnight transformation, but gradual, consistent rewiring. It’s why therapy often starts with language, because the way we speak to ourselves sets the tone for how we live and relate to others.
These aren’t just “better thoughts.” They’re building blocks for emotional resilience. Over time, they become the new default, less urgent, more supportive, and rooted in clarity rather than pressure.
What’s one “should,” “could,” or “would” statement you’ve noticed in your self-talk recently? Rewrite it using a more flexible alternative, like “I’d like to…” or “It might feel better if…” Notice the difference. How does it feel to shift from pressure to permission? From rigidity to possibility? This is where change begins—not in perfection, but in one softened sentence at a time.
Reframing how you speak to yourself isn’t about pretending things are perfect, it’s about creating a more compassionate, accurate, and emotionally sustainable way of relating to your experiences. It helps you hold space for both progress and imperfection. And in doing so, it becomes a pathway to peace.
Jillian LaDoux
Jillian LaDoux is a compassionate, creative, and skilled mental health professional committed to walking alongside clients as they navigate life's most vulnerable, transitional, and transformative moments. Her integrative and trauma-informed approach helps individuals move toward healing with insight, empowerment, and emotional resilience.